I’m always talking to people about getting into their customer’s heads and walking around in their shoes. Â It is something I think about A LOT. Â Today I saw this video on hula-hooping from the hula-hoop’s perspective. Â The people who made it took a woman who is obviously really good at hula-hooping and attached a camera to her hula-hoop. Â The result? Â The camera is basically standing still and she moves like crazy. Â If you didn’t know what the video was, it would take awhile to figure out how she could move like that! But obviously fun camera stunts is not the point. Â The point is, from the camera’s point of view, the activity seems totally different. Â The hula-hooper (we’ll just make that a word) had no idea the video would look the way it does. Even if she did, she had to really stop and think […] Continue reading
Passion Translates to Others Like Nothing Else
People are always saying you should follow your passion.  It sounds great, but can be difficult for people to do.  However, when you get to talk to someone who has succeeded, you really get what they are talking about. For instance, I got to spend a couple hours with Patti Boyert over at Boyert’s Garden Center.  I just have to say – WOW.  I am not a gardener, much to my mother’s chagrin. It isn’t that I can’t grow things, I just don’t know because I don’t want to. I don’t care about it!  So talking to Patti, who loves it, is fascinating for me  because she truly does. And she knows EVERYTHING. We were walking through the greenhouses talking about plants.  On the scale of subjects, plants for me ranks just slightly above football. But there I was, diligently taking notes. Until she started […] Continue reading
Make It Easy For Your Customer
Or someone else will! I know we all try and I recommend to clients all the time to review your procedures to make sure it is easy, but here’s one we should all check out. Â I needed to contact a vendor based on an email he sent me. Â Here’s his phone number (a little bigger than it is in his signature so you can see):Â Now I am not going to tell you I was super-careful when I dialed or anything, but quickly looking at this information I dialed 880…. NOT 330. Â So now I’m dealing with a vendor for one of my clients and I couldn’t even read the phone number quickly! Are you kidding? So I ask you – beg you – plead with you! Â If you are a sales person, be sure it is easy to contact you in multiple ways. Â A […] Continue reading
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