Make It Easy For Your Customer

Or someone else will! I know we all try and I recommend to clients all the time to review your procedures to make sure it is easy, but here’s one we should all check out.  I needed to contact a vendor based on an email he sent me.  Here’s his phone number (a little bigger than it is in his signature so you can see): 

Now I am not going to tell you I was super-careful when I dialed or anything, but quickly looking at this information I dialed 880…. NOT 330.  So now I’m dealing with a vendor for one of my clients and I couldn’t even read the phone number quickly! Are you kidding?

So I ask you – beg you – plead with you!  If you are a sales person, be sure it is easy to contact you in multiple ways.  A friend of mine recently pointed out that you should have your email address in your signature so if people are using a cell phone, they can click on your email address. Or, if the email is forwarded and that person has you in their address book, the email address still comes through.  You should also spell out your web address rather than just have links so it is easy to click on it.  And while cutsie fonts are fun for party invitations, get them off your email signature.  It doesn’t help anyone if they can’t call you because the font is so flowery they can’t tell an 8 from a 3.

What ways can you think of to make it easy for your client?