I’m always talking to people about getting into their customer’s heads and walking around in their shoes.  It is something I think about A LOT.  Today I saw this video on hula-hooping from the hula-hoop’s perspective.  The people who made it took a woman who is obviously really good at hula-hooping and attached a camera to her hula-hoop.  The result?  The camera is basically standing still and she moves like crazy.  If you didn’t know what the video was, it would take awhile to figure out how she could move like that! But obviously fun camera stunts is not the point.  The point is, from the camera’s point of view, the activity seems totally different.  The hula-hooper (we’ll just make that a word) had no idea the video would look the way it does. Even if she did, she had to really stop and think […] Continue reading