Stay with me here – this may be a girl example but I have a point. You walk into a dressing room and try on a piece of clothing. You walk out to show the other person with you. Where does YOUR eye go looking in the mirror? Straight to your middle or some other area you aren’t happy with? What about the other person? Some will say they will look you over objectively but I would suggest they will look where they worry about their own appearance. So here you are looking at what you don’t like to see if you’ve hidden it, and they are looking at something else entirely. So what’s the point? None of us are truly objective. And it is easy to get caught up in our own hang ups when trying to help someone else. This is completely clear […] Continue reading
Perspectives – Make Sure to Understand Theirs
I’m always talking to people about getting into their customer’s heads and walking around in their shoes. Â It is something I think about A LOT. Â Today I saw this video on hula-hooping from the hula-hoop’s perspective. Â The people who made it took a woman who is obviously really good at hula-hooping and attached a camera to her hula-hoop. Â The result? Â The camera is basically standing still and she moves like crazy. Â If you didn’t know what the video was, it would take awhile to figure out how she could move like that! But obviously fun camera stunts is not the point. Â The point is, from the camera’s point of view, the activity seems totally different. Â The hula-hooper (we’ll just make that a word) had no idea the video would look the way it does. Even if she did, she had to really stop and think […] Continue reading