I’m always talking to people about getting into their customer’s heads and walking around in their shoes. Â It is something I think about A LOT. Â Today I saw this video on hula-hooping from the hula-hoop’s perspective. Â The people who made it took a woman who is obviously really good at hula-hooping and attached a camera to her hula-hoop. Â The result? Â The camera is basically standing still and she moves like crazy. Â If you didn’t know what the video was, it would take awhile to figure out how she could move like that! But obviously fun camera stunts is not the point. Â The point is, from the camera’s point of view, the activity seems totally different. Â The hula-hooper (we’ll just make that a word) had no idea the video would look the way it does. Even if she did, she had to really stop and think […] Continue reading