There are lots of ways to solve problems. Troubleshooting is one of them. Troubleshooting is used to diagnosis the source of a problem.  So to me, troubleshooting is the best way to solve a problem.  My process of troubleshooting is easy to understand. The goal is to always give yourself a limited number of options to choose to determine what’s going on (typically 2).  If the problem is reconfiguring email or why marketing efforts aren’t working, you can do the same thing.  Let’s walk through an example. You try a new marketing idea and while you feel it should be effective, you aren’t seeing the results.  To troubleshoot it you need to get to the cause.  In the case of a marketing idea, it could be the content, it could be the medium or it could be the audience. From there you can survey people […] Continue reading

Give Referrals More Often

How often do you give referrals? If you are in small business, I hope the answer is all the time. But it can be hard to give referrals because the opportunity comes around and you don’t recognize it for what it is until the moment is passed. So here are some ways to help yourself. Start by making a list of people who provide you amazing service and / or people you would like to refer. This is a fun list to make because you get to think about all the people who don’t make you crazy, who help you get through your day and help solve your problems. Make sure you have their full contact information somewhere easy to find – your phone is the best but if that’s not an option, put their business card somewhere you can get to it easily. Think […] Continue reading

Email Marketing

Hubspot recently released an extensive study on how email marketing can be effective. There is a great deal of terrific information in the document, but some of the highlights are here. My favorite point of the study is that people believe they handle email differently than they do. Years ago there was a study where people asked managers how they would like to receive information. Overwhelmingly they indicated phone calls. But in reality, they didn’t return the phone calls. They did read email. With this study people indicated they prefer lots of pictures in their emails. In reality, it was found that more pictures caused the email to be ignored. Over half of the respondents use email filters in addition to spam filters so they have help determining which emails they should read. It was also determined that while email is still opened on desktops/laptops, […] Continue reading

What people are saying about us

We are an independently owned franchise office of Sanford Rose Associates. Kathy worked at our franchisor’s office as Senior Director of Operations. Our franchisor moved his office from Ohio to Georgia, so Kathy started The Pedestal Group since she has family in Ohio and wanted to stay there. Kathy is so highly respected by the independent office owners that we implored her to move with the company, but it was not to be.

I have also had the opportunity to use her services at The Pedestal Group. Our firm’s presence on the internet was nebulous, at best. We had moved our franchise office and had also changed our franchise name and contact information. A few days after Kathy fixed our online information, I was contacted by a hiring manager who had worked with me 9 years ago when we were operating out of our former office location.

It is very difficult for me to choose three out of the seven LinkedIn choices provided that best describe Kathy’s services. She is everything mentioned and more. I cannot say enough good things about her. – Edie Felker, Owner, Sanford Rose Associates – Del Mar

Kathy is the best “techie” I have ever worked with. While technically strong, she recognizes that supporting internal and external customers is key to everyone’s success. Kathy uses technology as a tool to help individuals and teams achieve their goals as well as enhancing the image of the company. Her business sense is exceptional and if we could bottle her enthusiasm it would fly off the shelves. If not for geographic constraints, I would have Kathy on my team today. – Doug Rogers, Executive Search Consultant, The Lucas Group