Many of my clients claim they do not have time for marketing. They market when things get slow. The problem with that is it causes big hills and valleys in their cash flow and work volume. When I started my company, I promised I would always market and would never have to tell those guys I worked with before I opened, “I didn’t have time”. How do I do it? First, I schedule marketing time every week. It is on my calendar before anything else. It can move, and usually does; but at the end of the week I had the full number of marketing hours scheduled as when I started. I have “those” weeks the same as anyone else. If I see my week filling up, I schedule meals with potential centers of influence or referral sources. Often just getting in front of a referral […] Continue reading
Give Referrals More Often
How often do you give referrals? If you are in small business, I hope the answer is all the time. But it can be hard to give referrals because the opportunity comes around and you don’t recognize it for what it is until the moment is passed. So here are some ways to help yourself. Start by making a list of people who provide you amazing service and / or people you would like to refer. This is a fun list to make because you get to think about all the people who don’t make you crazy, who help you get through your day and help solve your problems. Make sure you have their full contact information somewhere easy to find – your phone is the best but if that’s not an option, put their business card somewhere you can get to it easily. Think […] Continue reading
Email Marketing
Hubspot recently released an extensive study on how email marketing can be effective. There is a great deal of terrific information in the document, but some of the highlights are here. My favorite point of the study is that people believe they handle email differently than they do. Years ago there was a study where people asked managers how they would like to receive information. Overwhelmingly they indicated phone calls. But in reality, they didn’t return the phone calls. They did read email. With this study people indicated they prefer lots of pictures in their emails. In reality, it was found that more pictures caused the email to be ignored. Over half of the respondents use email filters in addition to spam filters so they have help determining which emails they should read. It was also determined that while email is still opened on desktops/laptops, […] Continue reading
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