I broke my phone. Not just, “oh – its a little damaged”. I mean dead. Nothing. Can’t use. It was awful. The insurance helped a lot as it was less than a third of the price to replace it, but it took two days to arrive. So here’s what I’ve learned in that time. Being able to check email and get phone calls while out of the office means I don’t have to stay in one place. That is a big deal when you are a solopreneur. Not having that flexibility really cut into my ability to manage my business. Not having my calendar the way I’m used to was tough, but not as bad as I thought. I was able to print my calendar and update when I got back to the office so that was manageable. The loss of texting was AWFUL. I […] Continue reading
Email Marketing
Hubspot recently released an extensive study on how email marketing can be effective. There is a great deal of terrific information in the document, but some of the highlights are here. My favorite point of the study is that people believe they handle email differently than they do. Years ago there was a study where people asked managers how they would like to receive information. Overwhelmingly they indicated phone calls. But in reality, they didn’t return the phone calls. They did read email. With this study people indicated they prefer lots of pictures in their emails. In reality, it was found that more pictures caused the email to be ignored. Over half of the respondents use email filters in addition to spam filters so they have help determining which emails they should read. It was also determined that while email is still opened on desktops/laptops, […] Continue reading
Smart Phones Shouldn’t Make You Stupid
I love my phone. It goes most places with me, I use it for all kinds of great stuff and it has gotten me out of more jams than I care to count. It is definitely a “smart” phone. But what frustrates me more than anything is how smart phones make people stupid. Here’s what I mean. I recently drove downtown and was truly shocked by how many people I passed on the road who were clearly texting. In that kind of traffic I couldn’t believe more people weren’t crashing into each other! I guess their distraction distracted them in different directions. If you were in an accident, how do you justify to yourself you had to text that note right then? Or worse, if you killed someone, how would you justify it then? Less dramatic but more frequent, I’m always shocked at the people […] Continue reading
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