Was so pleased to be a guest on Mitch Ellis’ radio show, “Executive Courage”.  Want to learn about The Pedestal Group? Here’s what Mitch wanted to know! Executive Courage Interview
Time for Marketing
Many of my clients claim they do not have time for marketing. They market when things get slow. The problem with that is it causes big hills and valleys in their cash flow and work volume. When I started my company, I promised I would always market and would never have to tell those guys I worked with before I opened, “I didn’t have time”. How do I do it? First, I schedule marketing time every week. It is on my calendar before anything else. It can move, and usually does; but at the end of the week I had the full number of marketing hours scheduled as when I started. I have “those” weeks the same as anyone else. If I see my week filling up, I schedule meals with potential centers of influence or referral sources. Often just getting in front of a referral […] Continue reading
Give Referrals More Often
How often do you give referrals? If you are in small business, I hope the answer is all the time. But it can be hard to give referrals because the opportunity comes around and you don’t recognize it for what it is until the moment is passed. So here are some ways to help yourself. Start by making a list of people who provide you amazing service and / or people you would like to refer. This is a fun list to make because you get to think about all the people who don’t make you crazy, who help you get through your day and help solve your problems. Make sure you have their full contact information somewhere easy to find – your phone is the best but if that’s not an option, put their business card somewhere you can get to it easily. Think […] Continue reading
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