Last week I had a major revelation at lunch with Maia Beatty. Â We say all the time to “write like you talk” but we never deal with the other side. Which is Read Like You Listen. Â Think about that for a moment. That is seriously powerful stuff! Â Instead of reading an email in your own “voice” if you will, you need to read it in theirs. Â Still not sure what I mean? Â Let’s use an example. A friend of mine sent an email to someone and said something sarcastic. It is difficult to be sarcastic in email but in her head, it was hilarious. Â When it was received, the person took it at face value – in their head they weren’t being sarcastic. And the ensuing conversation was all kinds of trouble for no reason. Â In fact, when I was shown the email I immediately […] Continue reading
When Are You the Face of Your Company?
The right answer really is ALWAYS. Â For instance: Headed out last week to a meeting with a new sales rep. There are 6 traffic lights between my house and the coffee shop on the square. At light number two I won a guy behind me who tailgated the whole way and made me extremely uncomfortable. I was confident we would be meeting over insurance information any minute. Â Looking in my review mirror, I had a clear shot of what he looked like. Â Clearly a total jerk. Â We each went different ways at the square and I didn’t think anything about it. As you’ve already guessed, he was my new sales rep. Â And of course he couldn’t see me and has no idea he’s an aggressive driver, so he walked in quite confident that I would love him. And here I already had all these negative […] Continue reading
Passion Translates to Others Like Nothing Else
People are always saying you should follow your passion.  It sounds great, but can be difficult for people to do.  However, when you get to talk to someone who has succeeded, you really get what they are talking about. For instance, I got to spend a couple hours with Patti Boyert over at Boyert’s Garden Center.  I just have to say – WOW.  I am not a gardener, much to my mother’s chagrin. It isn’t that I can’t grow things, I just don’t know because I don’t want to. I don’t care about it!  So talking to Patti, who loves it, is fascinating for me  because she truly does. And she knows EVERYTHING. We were walking through the greenhouses talking about plants.  On the scale of subjects, plants for me ranks just slightly above football. But there I was, diligently taking notes. Until she started […] Continue reading
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