People – have you ever tried to contact YOU? I’m telling you – it isn’t easy! This week I’ve had a number of clients who needed specific people to contact. In each case I knew who they should contact, but didn’t have their contact information. In one case, the corporate website didn’t list individuals so I had to track it down through LinkedIn. No biggie – except the individual I know didn’t have their contact information filled out. So I had to message them through LinkedIn to get them to send me their info so I could do the introduction. Unnecessary delay. On to the second case. I knew the company I wanted my client to work with but not the right contact. What’s worse, one of the people I know there is on vacation and the other is notorious about checking his email.  […] Continue reading
Social Media Goals
Social media is much like a mall. There are lots of places to stop and visit, lots of people around, sometimes people you know or if you are like we were you take those people with you, and many people assume they know why a person is there, but they are probably wrong. Why do I say that? Because not everyone goes to the mall to shop. We’ve all almost been run over by those mall walkers who speed walk around the mall. They know it is a great place to walk without dealing with the weather while being safe. Think they buy something every time they go to the mall? And what about those teenage girls that travel in packs? They want to see and be seen as well as see what’s available. Sometimes they shop but often as not it was an easy […] Continue reading
Read Like You Listen
Last week I had a major revelation at lunch with Maia Beatty. Â We say all the time to “write like you talk” but we never deal with the other side. Which is Read Like You Listen. Â Think about that for a moment. That is seriously powerful stuff! Â Instead of reading an email in your own “voice” if you will, you need to read it in theirs. Â Still not sure what I mean? Â Let’s use an example. A friend of mine sent an email to someone and said something sarcastic. It is difficult to be sarcastic in email but in her head, it was hilarious. Â When it was received, the person took it at face value – in their head they weren’t being sarcastic. And the ensuing conversation was all kinds of trouble for no reason. Â In fact, when I was shown the email I immediately […] Continue reading
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