Social media is much like a mall. There are lots of places to stop and visit, lots of people around, sometimes people you know or if you are like we were you take those people with you, and many people assume they know why a person is there, but they are probably wrong. Why do I say that? Because not everyone goes to the mall to shop. We’ve all almost been run over by those mall walkers who speed walk around the mall. They know it is a great place to walk without dealing with the weather while being safe. Think they buy something every time they go to the mall? And what about those teenage girls that travel in packs? They want to see and be seen as well as see what’s available. Sometimes they shop but often as not it was an easy […] Continue reading
Choosing Social Media Tools
At a networking event last week I met a lovely woman who was excited to hear I train on social media. When I asked why, she said every time she goes to a trade meeting, she’s told she’s missing out by not using (fill in the blank). Â First it was LinkedIn, then it was Facebook, then it was Twitter. What’s next? I have to tell you, I hate hearing this. Â Embracing social media for social media’s sake is just not what it is about. You have to understand who your customers are and where they are looking for information. Â Then be there. It sounds too simple but that’s how it is. Â I know there are stories in every industry about someone making it big through Twitter, or Facebook, or whatever. But I will guarantee for every one of those incredible success stories there are many […] Continue reading
Finalizing Your Marketing Plan
We have now concluded our series on how to start a marketing plan. Â So what did we accomplish? Product or Service Strong Company Brand Strong Personal Brand Established or Create the need Long or Short Sales Cycle Known Industry Established vs. Startup Tech Savvy Customers At each step, we analyzed the company and the customers to make sure we understood who people think we are, who we know we are and who we want to be. Â That is the core of a good marketing plan. Â And while no one knows your company better than you do, there are many details that have not been put into words. Â That makes a huge difference when trying to target marketing. Â The last thing we want to do is throw a bunch of stuff at the wall and see what sticks! We’ve talked in the past about buyer personas […] Continue reading
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