At a networking event last week I met a lovely woman who was excited to hear I train on social media. When I asked why, she said every time she goes to a trade meeting, she’s told she’s missing out by not using (fill in the blank). Â First it was LinkedIn, then it was Facebook, then it was Twitter. What’s next? I have to tell you, I hate hearing this. Â Embracing social media for social media’s sake is just not what it is about. You have to understand who your customers are and where they are looking for information. Â Then be there. It sounds too simple but that’s how it is. Â I know there are stories in every industry about someone making it big through Twitter, or Facebook, or whatever. But I will guarantee for every one of those incredible success stories there are many […] Continue reading
Lately I have gotten a lot of questions about social media, where to be and why. So I thought I would hit the highlights here. And off we go!
LinkedIn – LinkedIn is a must in my opinion. Being out there so you can be found and find others is critical no matter what your business. I recommend getting your profile to at least 80% and joining a group or two that are relevant. Some of the people I have met in the groups are truly facinating!
Plaxo – I like Plaxo for the search engine optimization benefits but haven’t gotten as involved there as I do on LinkedIn. One extra feature I do like on Plaxo is they send you reminders of your connections birthdays.
Naymz – This one is also good for SEO but I haven’t found it really useful on a day to day basis. Definitely not a replacement for LinkedIn.
Ryze – Have not been impressed AT ALL. I found the people there have been weird and the site very unresponsive.
There are other places you need to list your business / profile so that you can be found.
Google business – Google offers businesses the ability to post a local business listing. These listings are guaranteed to show up on the first page of results for a Google search for your company so clients will always be able to find you.
Google profiles – Google also offers profiles of individuals and those are guaranteed first page results as well.
Wink – wink.com is a site that is trying to summarize people’s profiles on social media. It is a good idea to own your profile.
ZoomInfo – ZoomInfo currently allows you to claim your individual profile and say in the near future you will be able to claim a business profile as well. Be sure to set those up!
There are many other services out there under the social media header, but these are the primary places I recommend all businesses list under. While I personally like Twitter and use it to stay on top of trends, I still do not recommend it as a business-generating tool.
I hope this helps and if there are other sources you like, let me know and I’ll update the post!
Ever watch someone work a room? They move from group to group, introducing people, setting up lunch dates, making people smile. When they leave the lights are just a little dimmer, arenâ€™t they? Ever wanted to be that person? One of the most exciting things about Web 2.0 and social media is you can be that person on line with about two hours of effort. Social media is all about listening to people one-on-one. It is also about individuals, not companies. This is great news for small business owners who ARE the company. All this time you have tried to look bigger than you are, conveying messages of size without stretching the truth. Now, your on-line presence needs to be all about youâ€”who you are, what you do and why you can help someone. THAT you can talk about! In social media, there are the […] Continue reading