At a networking event last week I met a lovely woman who was excited to hear I train on social media. When I asked why, she said every time she goes to a trade meeting, she’s told she’s missing out by not using (fill in the blank). Â First it was LinkedIn, then it was Facebook, then it was Twitter. What’s next? I have to tell you, I hate hearing this. Â Embracing social media for social media’s sake is just not what it is about. You have to understand who your customers are and where they are looking for information. Â Then be there. It sounds too simple but that’s how it is. Â I know there are stories in every industry about someone making it big through Twitter, or Facebook, or whatever. But I will guarantee for every one of those incredible success stories there are many […] Continue reading