Ever watch someone work a room? They move from group to group, introducing people, setting up lunch dates, making people smile. When they leave the lights are just a little dimmer, arenâ€™t they? Ever wanted to be that person? One of the most exciting things about Web 2.0 and social media is you can be that person on line with about two hours of effort.
Social media is all about listening to people one-on-one. It is also about individuals, not companies. This is great news for small business owners who ARE the company. All this time you have tried to look bigger than you are, conveying messages of size without stretching the truth. Now, your on-line presence needs to be all about youâ€”who you are, what you do and why you can help someone. THAT you can talk about!
In social media, there are the big â€œpartiesâ€ like LinkedIn and Facebook, and then there are the smaller â€œeventsâ€ that donâ€™t get as much traffic but are still worth checking out. Both serve their own purposes and can be useful. Just like a party, a smaller party offers more opportunities to talk to people while a larger one offers more individuals with whom to talk.
In addition to all the benefits, it is very important to â€œownâ€ the information on the web that is about you. If someone met you, remembered your name but not your company, phone or email address, what would they do? Most people would throw what they knew into Google and check out what came up. So what comes up about you? Shouldnâ€™t there be a whole page of results about a person as interesting and unique as you are?
So how to get startedâ€¦.. First, do just thatâ€”put your name and location into Google and see what comes up. How many results on the first page are about you? Next, make sure you have a LinkedIn profile. It should have some details about youâ€”even if it is just former companies and titles. Your next step is to set up profiles on other sites. There are MANY to choose from so decide which ones you want to use and fill them out. The nice thing is once youâ€™ve written a short bio, you can use it over and over again. At a minimum it is recommended to be on Plaxo, Google Profiles (google.com/profiles/me ) and Yahoo. It sounds like a lot but can be done in about two hours. You donâ€™t have to put up much information, but once this is done, when you Google yourself the next time you should own the whole first page of results. Be sure to check that out periodically.
Now, wherever a person is they can find you. You will appear connected, technologically savvy and well-connected. Who doesnâ€™t want to work with that person?