When Are You the Face of Your Company?

The right answer really is ALWAYS.  For instance:

Headed out last week to a meeting with a new sales rep. There are 6 traffic lights between my house and the coffee shop on the square. At light number two I won a guy behind me who tailgated the whole way and made me extremely uncomfortable. I was confident we would be meeting over insurance information any minute.  Looking in my review mirror, I had a clear shot of what he looked like.  Clearly a total jerk.  We each went different ways at the square and I didn’t think anything about it.

As you’ve already guessed, he was my new sales rep.  And of course he couldn’t see me and has no idea he’s an aggressive driver, so he walked in quite confident that I would love him. And here I already had all these negative emotions about him. I dutifully took his information and to make sure my judgment wasn’t unfair, shared it with my client and she agreed this wasn’t a product for us. But, who knows how things would have  gone if we’d started out in a different place?

So the point is, you are the face of your company no matter if you are working or not.  If I freak out on a sales person somewhere, the woman behind me may be my prospect meeting Monday. Or if I drive badly and cut someone off, he may be my appointment tomorrow.

You are the face of your business anytime I can see you.  And if you have a sticker, decal or car wrap, then you better remember you have CHOSEN to be the face of your business even when I can’t see your face!