The right answer really is ALWAYS. Â For instance:
Headed out last week to a meeting with a new sales rep. There are 6 traffic lights between my house and the coffee shop on the square. At light number two I won a guy behind me who tailgated the whole way and made me extremely uncomfortable. I was confident we would be meeting over insurance information any minute. Â Looking in my review mirror, I had a clear shot of what he looked like. Â Clearly a total jerk. Â We each went different ways at the square and I didn’t think anything about it.
As you’ve already guessed, he was my new sales rep. Â And of course he couldn’t see me and has no idea he’s an aggressive driver, so he walked in quite confident that I would love him. And here I already had all these negative emotions about him. I dutifully took his information and to make sure my judgment wasn’t unfair, shared it with my client and she agreed this wasn’t a product for us. But, who knows how things would have Â gone if we’d started out in a different place?
So the point is, you are the face of your company no matter if you are working or not. Â If I freak out on a sales person somewhere, the woman behind me may be my prospect meeting Monday. Or if I drive badly and cut someone off, he may be my appointment tomorrow.
You are the face of your business anytime I can see you. Â And if you have a sticker, decal or car wrap, then you better remember you have CHOSEN to be the face of your business even when I can’t see your face!