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The Pedestal Group

Putting our clients where they belong

Facebook – New Scary Stuff

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I don’t think it is any secret that I’m not a big fan of Facebook.  I’ve had many, many people tell me I’m wrong, but none of them have made a compelling argument why I should change. Now, all I see everywhere are scary stories about privacy.  The New York Times did a great job illustrating Facebook privacy information in their article on May 12th called Facebook Privacy: A Bewildering Tangle of Options. Now I’m not saying that people should abandon Facebook (although there is a lot of that going around), I will strongly caution people to really think before they post something. You have to assume people can find and see the information unless you are one of the 12 people in the world who actually understand all the privacy options on Facebook. And, that means you keep up with them as they seem […] Continue reading

Filed Under: Brand, social media Tagged With: brand management, Facebook, privacy

The Word Process Needs More to Convey Your Message

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Use pictures, call outs and names to explain and highlight your process. Just saying you have one isn’t enough anymore.

Filed Under: Brand, Customer Service, Marketing Tagged With: Brand, Branding, Marketing, process

A Good Defense Can Kill a Deal

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This weekend I watched Shark Tank.  I had avoided it because it sounded so goofy and so many other bloggers were on the band wagon.  But what I saw happens all the time in real life too so it was worth discussing. Over and over people came in with their ideas that they held onto like children.  But when questioned, they were so focused on the person asking the negative question that they ignored the fact that others were still interested!  One couple actually blew the deal because one of the investors asked an, “I’m interested” question while another made a comment about why she was out and they addressed the “I’m out”!  They put all their energy into defense when there was a perfectly good chance of getting the deal if they had just listened and stayed focused on their goal. If I knew […] Continue reading

Filed Under: Brand, client management, Management, Marketing, References, Sales

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