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The Pedestal Group

Putting our clients where they belong

What the Heck is a Guru?

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I spoke recently and was introduced as a “guru”. I mentioned to a friend how odd that sounded and she agreed – it is a word that has been overused and overdone to death. I appreciate the person introducing me trying to make me sound like I know what I am talking about, but giving me goofy titles like “guru” or “goddess” (another one I’ve gotten lately) is just over the top. So then I was watching Next Food Network Star and they had a task to describe the food they were eating. They couldn’t use descriptors like “awesome” and “delicious” because they don’t mean anything. And I realized, that was my issue with these titles people give others (or worse – give themselves). They don’t mean anything. Being a “guru” of something doesn’t give you any idea of my qualifications or my abilities. It […] Continue reading

Filed Under: Management, Marketing, References Tagged With: guru, introductions, referrals, substance

A Good Defense Can Kill a Deal

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This weekend I watched Shark Tank.  I had avoided it because it sounded so goofy and so many other bloggers were on the band wagon.  But what I saw happens all the time in real life too so it was worth discussing. Over and over people came in with their ideas that they held onto like children.  But when questioned, they were so focused on the person asking the negative question that they ignored the fact that others were still interested!  One couple actually blew the deal because one of the investors asked an, “I’m interested” question while another made a comment about why she was out and they addressed the “I’m out”!  They put all their energy into defense when there was a perfectly good chance of getting the deal if they had just listened and stayed focused on their goal. If I knew […] Continue reading

Filed Under: Brand, client management, Management, Marketing, References, Sales

No Sub-Folders? What next?

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David Johnson at BNet wrote today about his use of “metadata” and Windows Vista search to find his documents. They are all stored in ONE folder. I knew this was coming but I didn’t realize it was already here. And I’m just not ready to do it.

In the past, computer users were taught to file things in folders and sub-folders to keep everything organized, much like you would in a file cabinet. Organizational specialists told you to file things based on your first reaction to where it should go so you could easily find them again. Many people embrace this organizational structure but just as many file everything on their desktop (scary – I know).

Several years ago I implemented a content management system that used metadata to store and retrieve records. We struggled for a long time as to what would be assigned to each record until the vendor asked the magic question – what is the minimum information you would accept to find a document? Suddenly we had a context. If someone came to the counter and wanted a document, what was the bare minimum information they had to have to get what they wanted. Example – they couldn’t ask for “some student who was female and graduated in 1992” (this was a student records program on a campus) but they could ask for “Kathy Breitenbucher, graduated in 1992”. If the peson requesting had the student’s social security number that was enough, etc. And so began my discussions of metadata.

Shortly thereafter operating systems started talking about metadata. The idea is you create a document and then assign the metadata to it. Then, when you need the file, you just run a search and there’s your document. We’re all used to searching the Internet for stuff so what’s the difference? Well for me, it is changing everything about the way I work. I considered using the “find file” feature a failing of my organizational structure. I mean, if I put it somewhere, I should know where, right? So now I’m suppose to do away with all of that and always search. Hard to get used too.

I know David is right and this is the smart way to manage data. It is more efficient, leaves less room for error or misfiling and in the long run should save time. But giving up my folders? I’m just not there yet.

Filed Under: Brand, Candidates, Customer Service, Employment Branding, Interviews, Marketing, Online, References, Sales, State of the Market Tagged With: BNet, David Johnson, metadata, subfolders

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Our managing partner

Our Managing Partner, Kathy Breitenbucher, has been in business for almost 20 years. The lessons learned throughout her career have brought her to a place to offer businesses her expertise and understanding of how people get the job done. Read More…

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