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The Pedestal Group

Putting our clients where they belong

What the Heck is a Guru?

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I spoke recently and was introduced as a “guru”. I mentioned to a friend how odd that sounded and she agreed – it is a word that has been overused and overdone to death. I appreciate the person introducing me trying to make me sound like I know what I am talking about, but giving me goofy titles like “guru” or “goddess” (another one I’ve gotten lately) is just over the top. So then I was watching Next Food Network Star and they had a task to describe the food they were eating. They couldn’t use descriptors like “awesome” and “delicious” because they don’t mean anything. And I realized, that was my issue with these titles people give others (or worse – give themselves). They don’t mean anything. Being a “guru” of something doesn’t give you any idea of my qualifications or my abilities. It […] Continue reading

Filed Under: Management, Marketing, References Tagged With: guru, introductions, referrals, substance

Our managing partner

Our Managing Partner, Kathy Breitenbucher, has been in business for almost 20 years. The lessons learned throughout her career have brought her to a place to offer businesses her expertise and understanding of how people get the job done. Read More…

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