People – have you ever tried to contact YOU? I’m telling you – it isn’t easy! This week I’ve had a number of clients who needed specific people to contact. In each case I knew who they should contact, but didn’t have their contact information. In one case, the corporate website didn’t list individuals so I had to track it down through LinkedIn. No biggie – except the individual I know didn’t have their contact information filled out. So I had to message them through LinkedIn to get them to send me their info so I could do the introduction. Unnecessary delay. On to the second case. I knew the company I wanted my client to work with but not the right contact. What’s worse, one of the people I know there is on vacation and the other is notorious about checking his email.  […] Continue reading
Misleading Reviews
Six months ago my computer started to die. Honestly, I hadn’t bought a machine with a enough hardware power to handle what I throw at them so I tend to burn them up (literally) too quickly. So this time I decided to get serious and get a machine that was beefy enough to last. Which meant I had to order it online. I determined what I wanted and did my research. I found a company that could do what I wanted at a reasonable price and had terrific reviews. It was great! Six months later I received an email from the company asking about my experience. It wasn’t stellar at the beginning but part of that was my fault. So in all fairness I answered their questions. I received a confirmation thanking me for my feedback and letting me know if I went to Google […] Continue reading
Knowing Your Roles
We all occupy so many roles – in just one day for my clients I am counselor, adviser, tech support, strategist, researcher, brainstorming partner, copy writer, website designer, programmer, designer, and friend. And then I go home to be a whole host of other roles. At some point, it is important to look at those roles and determine which ones are appropriate to your business, which ones make you unique and which ones is it time to dump. For instance, I do not ever market myself as a tech support rep because I am not doing it every day and therefore don’t have the up-to-date knowledge I would need to do it as well as I used to handle it. On the other hand, my role as counselor is one that means my clients call me for more than just the immediate project need which […] Continue reading
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