I’ve been thinking about reward programs lately because I: A. qualified for a Starbucks gold card, B. Got a note that my profile on LinkedIn was in the top 5% viewed in 2012 and C. there was a post at the check out at the grocery store there are changes to the fuel perks program. Why is this important? Reward and recognition programs make your clients feel special. Sure – all my gold card means is I spent enough money to get one and I teach LinkedIn so each time we do those classes people go look – but at the end of the day I feel closer to the companies and tell my friends. So how can you incorporate these strategies into your company? Set aside a group of clients as your “premium” clients. Give it a name and make sure they get something […] Continue reading
A Plea for Tolerance
It is that time again – the time in which reasonable, wonderful business people suddenly get indignant that their holiday isn’t being celebrated properly. It doesn’t matter what holiday you celebrate (or if you don’t celebrate one), “everyone else” gets it wrong. It is awful! The one common feature of all the holidays are what they are to celebrate in each other – unity, understanding, peace, etc. NOT exclusion, criticism, or an expectation that they should do what you do because you do it. So please – be kind to each other. Understand that not everyone celebrates the same holiday in the same way or for the same reasons. Recognize that in a business context, you need to be neutral so that business can continue. My solution? For the next couple days I wish people a wonderful holiday season. Starting December 8th, I switch to […] Continue reading
Are You Not Doing What You Said You Would?
In a meeting last week the speaker was unable to attend so we each went around and gave our best business tip.  It was interesting that over half of the tips shared were about doing what you say you are going to do.  That seems like such an obvious thing – why was everyone talking about it? Clearly we have a problem. I think it is because people look at that two ways – on the one hand there are people who say they will do something but have no intention of actually doing it.  Those are the people we don’t work with after that first time because you know that’s what’s going on. The other way this happens is people intend to do exactly what theysay  – they will meet that deadline, they will attend the meeting, etc. But, things happen that get in […] Continue reading
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