Call me crazy, but I’m not a big fan of video. Don’t get me wrong – I watch my share of YouTube and send around ones that crack me up. Â But if I see a story headline that catches my eye or an article that looks interesting, I hate that I have to get to the site, wait until their video loads, watch some lame commercial and then watch as the crap I would normally skip goes by until they get to the part I wanted to know about. Â Makes me crazy! As with all marketing tools, PLEASE make sure there is a reason to use one vehicle vs. another. Â Microsoft’s website has multiple options for people who need help with various programs. They have everything from answers to specific questions all the way to and including detailed videos that walk you through every single […] Continue reading
Social Media Goals
Social media is much like a mall. There are lots of places to stop and visit, lots of people around, sometimes people you know or if you are like we were you take those people with you, and many people assume they know why a person is there, but they are probably wrong. Why do I say that? Because not everyone goes to the mall to shop. We’ve all almost been run over by those mall walkers who speed walk around the mall. They know it is a great place to walk without dealing with the weather while being safe. Think they buy something every time they go to the mall? And what about those teenage girls that travel in packs? They want to see and be seen as well as see what’s available. Sometimes they shop but often as not it was an easy […] Continue reading
Branding Lessons from the Voice
We watch the Voice each week. It is fun and entertaining. The interesting thing is each singer has the same challenges as small businesses – what is their brand? Each singer has to determine what will make them “unique”. Of course we can all think of singers who are unique. There will never be another Cher, Aretha, Johnny Cash, Rob Zombie, etc. Crooners will come and go but we’ll still buy Christmas music sung by Bing Crosby, Dean Martin and Vaughn Monroe (what? You don’t have Vaughn Monroe? You are totally missing out!!!). So as a new voice on the block, how do you identify what makes you unique? You might say everything has been done. The clothes, the hair, the makeup and tattoos, the women who sing low, the men who sing high, we’ve heard it all. And then you watch a show like […] Continue reading
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