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    • About Our Managing Partner
  • The View From Up There
  • Working with TPG
  • Contact Us

The Pedestal Group

Putting our clients where they belong

Use Video With Reasons

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Call me crazy, but I’m not a big fan of video. Don’t get me wrong – I watch my share of YouTube and send around ones that crack me up.  But if I see a story headline that catches my eye or an article that looks interesting, I hate that I have to get to the site, wait until their video loads, watch some lame commercial and then watch as the crap I would normally skip goes by until they get to the part I wanted to know about.  Makes me crazy! As with all marketing tools, PLEASE make sure there is a reason to use one vehicle vs. another.  Microsoft’s website has multiple options for people who need help with various programs. They have everything from answers to specific questions all the way to and including detailed videos that walk you through every single […] Continue reading

Filed Under: Marketing, Sales, Technology Tagged With: Marketing, Sales, video

Keep it simple

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There are times I’m heads down, working like crazy and never come up for air. Like now. So this video http://www.youtube.com/watch?v=Wac3aGn5twc&feature=share was a great way to stop, look and listen to what’s going on. We have all been there and it doesn’t matter which side of the table you are on – there are clients who want this level of complication and there are vendors that bring it to the table. At this time of year, try to Keep It Simple (KISs). Your clients will thank you and so will your family (when you aren’t so stressed)! Sorry for the short post today, but I’m keeping it simple!

Filed Under: client management, Customer Service, Management, Marketing Tagged With: Keep it simple, TheMimeographer, video, youtube

Behind the Curtain

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Recently, I got to serve on the Medina County Smoke Out committee under Leadership Medina County.  It  was an incredible experience all the way around but what I want to share is just went into a video we made.  Be sure to watch the video here and then share it with everyone you know! Red Duck Pictures put together the video for basically no money.  The actors and the production crew were all volunteers.  I would bet there is at least 120 hours of work in this little 5 minute video.  Each scene was filmed from multiple angles with multiple takes and reactions. There were definitely times where those of us on set would laugh and ruin the take but no one got angry. All of these people brought their a game, their patience, their expertise, and their belief that people should stop smoking together […] Continue reading

Filed Under: Marketing, Online, Technology Tagged With: anti smoking, Leadership Medina County, Medina Smoke Out, quit smoking, video

Our managing partner

Our Managing Partner, Kathy Breitenbucher, has been in business for almost 20 years. The lessons learned throughout her career have brought her to a place to offer businesses her expertise and understanding of how people get the job done. Read More…

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