WHAT??? Oh sorry – went off the deep end a little there. Â Had a friend ask me recently how I “restart” my marketing efforts when I stop. Â I must admit I had a hard time not sighing or making a face. Â When asked, I think the number one problem of micro-business owners today is under capitalization. Â But only slightly less known is the dreaded marketing-until-you-get-enough-work cycle (channeling a little Princess Bride there. Sorry about that). Â It is vital to NEVER STOP MARKETING. Period. The end. Okay, so how do we do that? For me, it is a matter of calendar allocation. Â Doesn’t that sound cool? Â First, every activity on my calendar is color-coded. Â Outlook lets me do that through categories so I can assign a color to everything – green are customers, light green are prospects, teal is networking, gold is chamber, etc. Â At a […] Continue reading
Why I’m a Part of YEA
The Young Entrepreneurs Academy has kicked off again and it is both exciting and daunting. Â This 30-week program takes high school students through the entire process of creating a business. Â They start with idea generation, go through business planning, marketing planning, branding, networking, make a pitch to investors, participate in a trade show and launch their business (if they choose). Â This year we have 21 students enrolled. That is more than double last year! Â We also have over 50 business leaders in the community as volunteers. Â Amazing! As a facilitator, my job is to make sure the classes are useful and they work through the process. Â It really isn’t that different than the work I do every day with my clients although I don’t generally get to have a group of clients all in one place. Classes are 3 hours a piece and occur every […] Continue reading
Worst Sales Guy EVER!
I went to get my oil changed this week at Sharon Automotive. While I was waiting, a sales person came into the shop. The owner was on the floor so I was the only one in the sales area and clearly sitting in the waiting area. He opened the door and stuck his head in which struck me as odd. He then asked me if I work there. I was sitting in the waiting area playing a game on my phone. If I worked there, I was a TERRIBLE employee. So I said no, but I was sure the owner would be right back. He then walked in. The owner came out and asked if he could help this person. So this is where it got awful. The sales guy didn’t give him name or company name. Asked immediately if the owner would consider another […] Continue reading
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