We watch the Voice each week. It is fun and entertaining. The interesting thing is each singer has the same challenges as small businesses – what is their brand? Each singer has to determine what will make them “unique”. Of course we can all think of singers who are unique. There will never be another Cher, Aretha, Johnny Cash, Rob Zombie, etc. Crooners will come and go but we’ll still buy Christmas music sung by Bing Crosby, Dean Martin and Vaughn Monroe (what? You don’t have Vaughn Monroe? You are totally missing out!!!). So as a new voice on the block, how do you identify what makes you unique? You might say everything has been done. The clothes, the hair, the makeup and tattoos, the women who sing low, the men who sing high, we’ve heard it all. And then you watch a show like […] Continue reading