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    • About Our Managing Partner
  • The View From Up There
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The Pedestal Group

Putting our clients where they belong

Branding Lessons from the Voice

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We watch the Voice each week. It is fun and entertaining. The interesting thing is each singer has the same challenges as small businesses – what is their brand? Each singer has to determine what will make them “unique”. Of course we can all think of singers who are unique. There will never be another Cher, Aretha, Johnny Cash, Rob Zombie, etc. Crooners will come and go but we’ll still buy Christmas music sung by Bing Crosby, Dean Martin and Vaughn Monroe (what? You don’t have Vaughn Monroe? You are totally missing out!!!). So as a new voice on the block, how do you identify what makes you unique? You might say everything has been done. The clothes, the hair, the makeup and tattoos, the women who sing low, the men who sing high, we’ve heard it all. And then you watch a show like […] Continue reading

Filed Under: Brand, Marketing Tagged With: being unique, Branding

Our managing partner

Our Managing Partner, Kathy Breitenbucher, has been in business for almost 20 years. The lessons learned throughout her career have brought her to a place to offer businesses her expertise and understanding of how people get the job done. Read More…

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