The Pedestal Group

Putting our clients where they belong

Facebook and Business Contacts

Leave a Comment

Gave a talk in Akron last week that ended with the typical question and answer session.  One of the questions was how to handle inviting business associates to be friends on Facebook.  I will confess – I don’t allow business associates to be friends on Facebook.  That is just for my friends. That isn’t to say some of my business contacts don’t become friends because they do and we are friends on Facebook. But if I met you through a business relationship, I will never initiate being friends on Facebook.  Mostly I do this because I talk about personal stuff on Facebook as do my friends. It isn’t stuff I would “hide” from business associates, but much of it isn’t stuff they would care about. So, for this woman, we all did a little digging. Why do you want to be friends with clients on […] Continue reading

Behind the Curtain

Leave a Comment

Recently, I got to serve on the Medina County Smoke Out committee under Leadership Medina County.  It  was an incredible experience all the way around but what I want to share is just went into a video we made.  Be sure to watch the video here and then share it with everyone you know! Red Duck Pictures put together the video for basically no money.  The actors and the production crew were all volunteers.  I would bet there is at least 120 hours of work in this little 5 minute video.  Each scene was filmed from multiple angles with multiple takes and reactions. There were definitely times where those of us on set would laugh and ruin the take but no one got angry. All of these people brought their a game, their patience, their expertise, and their belief that people should stop smoking together […] Continue reading

The Power of Nobody

Leave a Comment

I am so sick of hearing how “nobody” buys books anymore.  I buy books and when I have to stand in line at the bookstore, clearly I’m not alone.  Someone said to me recently, “Nobody goes to the library”.  Really?  According to the tour I took of our local library last week they have 1,000 people coming through the library every day.  EVERY DAY!! So what?  Well, if your marketing to a group of “nobodies”, you have an opportunity to really make them feel special.  It isn’t that no one is buying books anymore, it is just that I’m unique in that I don’t have an eReader so I want a regular book.  The bookstores can appeal to me and bring me in – make me feel special.  In their eyes, I’m “better” than the non-book-buying person so they can say so.  They track every […] Continue reading