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The Pedestal Group

Putting our clients where they belong

The Power of Nobody

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I am so sick of hearing how “nobody” buys books anymore.  I buy books and when I have to stand in line at the bookstore, clearly I’m not alone.  Someone said to me recently, “Nobody goes to the library”.  Really?  According to the tour I took of our local library last week they have 1,000 people coming through the library every day.  EVERY DAY!! So what?  Well, if your marketing to a group of “nobodies”, you have an opportunity to really make them feel special.  It isn’t that no one is buying books anymore, it is just that I’m unique in that I don’t have an eReader so I want a regular book.  The bookstores can appeal to me and bring me in – make me feel special.  In their eyes, I’m “better” than the non-book-buying person so they can say so.  They track every […] Continue reading

Filed Under: client management, Customer Service, Marketing Tagged With: Marketing, sales strategy

Our managing partner

Our Managing Partner, Kathy Breitenbucher, has been in business for almost 20 years. The lessons learned throughout her career have brought her to a place to offer businesses her expertise and understanding of how people get the job done. Read More…

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