I am so sick of hearing how “nobody” buys books anymore.  I buy books and when I have to stand in line at the bookstore, clearly I’m not alone.  Someone said to me recently, “Nobody goes to the library”.  Really?  According to the tour I took of our local library last week they have 1,000 people coming through the library every day.  EVERY DAY!! So what?  Well, if your marketing to a group of “nobodies”, you have an opportunity to really make them feel special.  It isn’t that no one is buying books anymore, it is just that I’m unique in that I don’t have an eReader so I want a regular book.  The bookstores can appeal to me and bring me in – make me feel special.  In their eyes, I’m “better” than the non-book-buying person so they can say so.  They track every […] Continue reading