I am so sick of hearing how “nobody” buys books anymore. Â I buy books and when I have to stand in line at the bookstore, clearly I’m not alone. Â Someone said to me recently, “Nobody goes to the library”. Â Really? Â According to the tour I took of our local library last week they have 1,000 people coming through the library every day. Â EVERY DAY!!
So what? Â Well, if your marketing to a group of “nobodies”, you have an opportunity to really make them feel special. Â It isn’t that no one is buying books anymore, it is just that I’m unique in that I don’t have an eReader so I want a regular book. Â The bookstores can appeal to me and bring me in – make me feel special. Â In their eyes, I’m “better” than the non-book-buying person so they can say so. Â They track every one of my purchases through my frequent shopper account so USE THAT INFORMATION.
There are many industries selling to “nobodies”. Â Make them a niche, give them special privileges including perks for bringing along non-nobodies and see what happens. Â If you can turn your nobodies into somebodies in your business, they will stay with you for life. Â After all, no one wants to be a nobody!