The Power of Nobody

I am so sick of hearing how “nobody” buys books anymore.  I buy books and when I have to stand in line at the bookstore, clearly I’m not alone.  Someone said to me recently, “Nobody goes to the library”.  Really?  According to the tour I took of our local library last week they have 1,000 people coming through the library every day.  EVERY DAY!!

So what?  Well, if your marketing to a group of “nobodies”, you have an opportunity to really make them feel special.  It isn’t that no one is buying books anymore, it is just that I’m unique in that I don’t have an eReader so I want a regular book.  The bookstores can appeal to me and bring me in – make me feel special.  In their eyes, I’m “better” than the non-book-buying person so they can say so.  They track every one of my purchases through my frequent shopper account so USE THAT INFORMATION.

There are many industries selling to “nobodies”.  Make them a niche, give them special privileges including perks for bringing along non-nobodies and see what happens.  If you can turn your nobodies into somebodies in your business, they will stay with you for life.  After all, no one wants to be a nobody!