This video by RockPaperInk gives you a fun take on the client relationship and what can sometimes happen in the vendor relationship. Go ahead and watch it – it is short – I can wait. Â Wasn’t that hilarious? Â It was sent to me by a friend. We’ve been sharing tales like this recently as we each have a client playing these kinds of games. So how do you prevent it? Obviously, setting expectations up front is key. Â Everyone should understand, in writing, what is going to happen. Â But as the videos show, clients often know the rules and yet try to change the game after the fact. Â I think the restaurant is the best example. Â The prices were stated on the menu, the couple ate and enjoyed what they ordered, but now want to negotiate down the price. Â At the end, they finally agree to […] Continue reading
Perspectives – Make Sure to Understand Theirs
I’m always talking to people about getting into their customer’s heads and walking around in their shoes. Â It is something I think about A LOT. Â Today I saw this video on hula-hooping from the hula-hoop’s perspective. Â The people who made it took a woman who is obviously really good at hula-hooping and attached a camera to her hula-hoop. Â The result? Â The camera is basically standing still and she moves like crazy. Â If you didn’t know what the video was, it would take awhile to figure out how she could move like that! But obviously fun camera stunts is not the point. Â The point is, from the camera’s point of view, the activity seems totally different. Â The hula-hooper (we’ll just make that a word) had no idea the video would look the way it does. Even if she did, she had to really stop and think […] Continue reading
Creating Real Email Rules
Seth Godin put out a blog post today about making an email checklist . Â He referenced an article by Chris Anderson trying to accomplish the same. And of course there’s my rant in February on encouraging people to think before they hit “reply all”. Â Why are we all writing about this? Because we get too much email right now. Â The average person takes 30-60 seconds reading any given email. If you receive just 60 emails, you’ve spent an hour on that just cognitively processing them. Â If you have to open and read, that time goes up. Â How much time do you suppose you spend reading email? So these gentlemen have tried to come up with a list of rules for email to help streamline the process. For instance, they both recommend using “EOM” (end of message) at the end of subject lines if that’s all […] Continue reading
- « Previous Page
- 1
- …
- 8
- 9
- 10
- 11
- 12
- …
- 20
- Next Page »