Not one for sports metaphors, but this one is one I love and I was reminded of it watching TV recently. I tend to watch some older shows and the commercials are geared to older people. So when the hearing aid commercial came on, I didn’t really pay attention. Until Patrick Duffy made the comment that the majority of people who come in for a hearing test just have trouble with ear wax. Wait – what? As the commercial went on, I realized, they were employing the old, “your best defense is a good offense” strategy. If you say to someone who is older, “you should get your hearing checked”, it is symbolic of getting old and having to wear a hearing aid is often unthinkable. But, once a person does go and gets a hearing aid, they are very happy. So how do you […] Continue reading
Knowing Your Roles
We all occupy so many roles – in just one day for my clients I am counselor, adviser, tech support, strategist, researcher, brainstorming partner, copy writer, website designer, programmer, designer, and friend. And then I go home to be a whole host of other roles. At some point, it is important to look at those roles and determine which ones are appropriate to your business, which ones make you unique and which ones is it time to dump. For instance, I do not ever market myself as a tech support rep because I am not doing it every day and therefore don’t have the up-to-date knowledge I would need to do it as well as I used to handle it. On the other hand, my role as counselor is one that means my clients call me for more than just the immediate project need which […] Continue reading
Cabbies and Cooperation
Recently, I spent some time in Las Vegas and had to take a number of cabs to get where I needed to go. It was interesting observing this group of professionals as it isn’t one I am used to seeing. We had one gentleman who was born in Vegas, was in construction for 18 years and has driven a cab for 35. He loves it and has never had an accident. We had a woman who had started her day at 1:00 in the morning and we were her last fare. She loved being a cab driver and knew a ton about the hotels and how the town works. We had a gentleman from Chicago who was happy to get away from winter but also hated traffic. Another guy was really burnt out on driving after 11 years. Before that he was a roadie for […] Continue reading
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