Recently I’ve run into several situations where people were unhappy with the performance of someone else. When I dug into what was going on, in reality it wasn’t that the other person wasn’t performing, it was that the person I was talking to DIDN’T KNOW. In three cases the person actually said, “if I just knew where things stood, I’d feel better”. Â That one seems pretty easy to fix, right? So for the sake of research (and needing a blog entry), I contacted the people. Â I mentioned that there was a gap in knowledge and could they fill it? Â Here are completely reasonable reasons that this happened: Person 1 said they weren’t ready to tell because all the pieces weren’t in place. Â They were on schedule according to the plan they laid out at the beginning, so they didn’t think it was necessary to tell […] Continue reading
Business Loyalty
Lately I’ve run into some interesting situations regarding business loyalty. I totally get that there is little loyalty between employees and employers or between consumers and product companies. But one place there is loyalty is in small business. And it is a wonderful thing! For instance, it was a no-brainer recently when a client needed a service. We looked through their customer base, found the people that could provide it and done. Everyone was a winner and not only did they get the service they needed, they got a meeting with someone they hadn’t been able to meet in the past because now they had multiple relationships. On the flip side, a non-profit I work with didn’t look through their membership database and ask for bids on a project and have now lost several members because of it. The challenge is, if you don’t know […] Continue reading
Reward Programs
I’ve been thinking about reward programs lately because I: A. qualified for a Starbucks gold card, B. Got a note that my profile on LinkedIn was in the top 5% viewed in 2012 and C. there was a post at the check out at the grocery store there are changes to the fuel perks program. Why is this important? Reward and recognition programs make your clients feel special. Sure – all my gold card means is I spent enough money to get one and I teach LinkedIn so each time we do those classes people go look – but at the end of the day I feel closer to the companies and tell my friends. So how can you incorporate these strategies into your company? Set aside a group of clients as your “premium” clients. Give it a name and make sure they get something […] Continue reading
- « Previous Page
- 1
- 2
- 3
- 4
- 5
- …
- 11
- Next Page »