As promised, here is a summary of a presentation I gave to the Greater Medina Chamber last week. PowerPoint is an incredibly powerful tool – when used well. When used poorly, it is just BORING. In the past, I was taught to put everything on a slide, including our logo and “all rights reserved” at the bottom. Each slide had a header and a footer, and then we would cram as much text as possible into the slide. The idea was, when they took the slides as the handout, they would have all the information. I now know that thinking is completely WRONG. Instead, your PowerPoint is to enhance your presentation. We all learn in different ways so the slides add a visual backdrop for your presentation. The key here is backdrop. YOU are the focus. YOU provide the content and the information. If you […] Continue reading
What Makes You Different?
I like to help companies develop their unique positioning by asking what they want their clients to say about them. For example, your best client is at a party talking to their counterpart at another company. The counterpart says they can’t get anywhere on X project (with X project being what you do). Your client says, “say no more! I know who you need to call. Call (you) because…….”. What’s the because? What does your client really value? The beauty of this is if you really don’t know, you can call your best client, pose that scenario and have them TELL YOU! Instantly you have your differentiator. And the best part about asking this way is it helps your client think about getting you referrals. Double bonus. Now take that a step further. Now you know what they say. Happy with that? Happy telling people […] Continue reading
The Power of Nobody
I am so sick of hearing how “nobody” buys books anymore. Â I buy books and when I have to stand in line at the bookstore, clearly I’m not alone. Â Someone said to me recently, “Nobody goes to the library”. Â Really? Â According to the tour I took of our local library last week they have 1,000 people coming through the library every day. Â EVERY DAY!! So what? Â Well, if your marketing to a group of “nobodies”, you have an opportunity to really make them feel special. Â It isn’t that no one is buying books anymore, it is just that I’m unique in that I don’t have an eReader so I want a regular book. Â The bookstores can appeal to me and bring me in – make me feel special. Â In their eyes, I’m “better” than the non-book-buying person so they can say so. Â They track every […] Continue reading
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