Facinating story today on MSNBC about Pringles and the debate over whether they are potato chips or not. I hadn’t heard about this before and now I’m happy to know in England they now feel Pringles are potato chips. Really? Â I mean, I’ve always bought them in the chip isle, I serve them as a side dish with things, and dip them in chip dip. The article indicated “there is enough potato content to consider them chips”. Â How much is that, then? My whole perception of Pringles has now been changed and I have to do some research to see what it really means for our snack-buying. But I bring this up here because this is a brand I have known for as long as I can remember. I know what they are and what to do with a Pringle. What about your brand? Have […] Continue reading
Turn Lou Adler’s Post Into a Marketing Opportunity!
I love Lou Adler. I read anything he writes, posts, etc. and listen to his webinars all the time. The guy just knows his stuff. Friday, he posted this on ere.net. What a great post! And what a great exercise to use with your clients!!!! Â So check it out, think about your future and then help your clients think about theirs!
Getting Something Out of Social Media
Ever watch someone work a room? They move from group to group, introducing people, setting up lunch dates, making people smile. When they leave the lights are just a little dimmer, aren’t they? Ever wanted to be that person? One of the most exciting things about Web 2.0 and social media is you can be that person on line with about two hours of effort. Social media is all about listening to people one-on-one. It is also about individuals, not companies. This is great news for small business owners who ARE the company. All this time you have tried to look bigger than you are, conveying messages of size without stretching the truth. Now, your on-line presence needs to be all about you—who you are, what you do and why you can help someone. THAT you can talk about! In social media, there are the […] Continue reading