Do you have enough potato content?

Facinating story today on MSNBC about Pringles and the debate over whether they are potato chips or not. I hadn’t heard about this before and now I’m happy to know in England they now feel Pringles are potato chips. Really?  I mean, I’ve always bought them in the chip isle, I serve them as a side dish with things, and dip them in chip dip. The article indicated “there is enough potato content to consider them chips”.  How much is that, then? My whole perception of Pringles has now been changed and I have to do some research to see what it really means for our snack-buying.

But I bring this up here because this is a brand I have known for as long as I can remember. I know what they are and what to do with a Pringle. What about your brand? Have people known your brand as one thing all along when really there is a question about that?  If someone did question your brand, would it stand up?  Honestly, I don’t expect to stop buying Pringles any time soon – we like them. But it was a surprise to read that. What would surprise your customers?  And would they decide the information was right, wrong or irrelevant? Your brand must withstand outside forces.  Do you have enough potato content?

UPDATED NOTE: I did buy Pringles this week – they have plenty of potato content.