Facinating story today on MSNBC about Pringles and the debate over whether they are potato chips or not. I hadn’t heard about this before and now I’m happy to know in England they now feel Pringles are potato chips. Really? Â I mean, I’ve always bought them in the chip isle, I serve them as a side dish with things, and dip them in chip dip. The article indicated “there is enough potato content to consider them chips”. Â How much is that, then? My whole perception of Pringles has now been changed and I have to do some research to see what it really means for our snack-buying.
But I bring this up here because this is a brand I have known for as long as I can remember. I know what they are and what to do with a Pringle. What about your brand? Have people known your brand as one thing all along when really there is a question about that? Â If someone did question your brand, would it stand up? Â Honestly, I don’t expect to stop buying Pringles any time soon – we like them. But it was a surprise to read that. What would surprise your customers? Â And would they decide the information was right, wrong or irrelevant? Your brand must withstand outside forces. Â Do you have enough potato content?
UPDATED NOTE: I did buy Pringles this week – they have plenty of potato content.