• Home
    ▼
    • About Our Managing Partner
  • The View From Up There
  • Working with TPG
  • Newsletters
  • Contact Us
  • Home
    • About Our Managing Partner
  • The View From Up There
  • Working with TPG
  • Newsletters
  • Contact Us

The Pedestal Group

Putting our clients where they belong

How Do You Talk About Your Customers?

Leave a Comment

It is vital to think of individuals when talking about your clients and not some big nebulous “client”.

Filed Under: Customer Service, Management, Marketing Tagged With: buyer personas, handling clients, Marketing

A White Paper Does Not Make Me Beholden

Leave a Comment

I downloaded a white paper today at 2:30.  at 3:01 I had a voice mail from the company “following up on my interest in their white paper”.  Worse?  At 3;45 I got another call from the same guy, same company.  Now, it wouldn’t be so bad if this company wasn’t a technology company but they are.  When I answered the phone as the company name didn’t come up on my caller ID, the sales guy – we’ll call him Mario – said he saw that I had downloaded a white paper and wanted to follow up.  I informed him I had the document in my possession for one hour and hadn’t gotten a chance to open it yet.  To his credit, he said his computer said it was last week but obviously it was wrong so at least he didn’t call me a liar, but […] Continue reading

Filed Under: Marketing, Sales Tagged With: follow up, Marketing, white papers

The Word Process Needs More to Convey Your Message

Leave a Comment

Use pictures, call outs and names to explain and highlight your process. Just saying you have one isn’t enough anymore.

Filed Under: Brand, Customer Service, Marketing Tagged With: Brand, Branding, Marketing, process

  • « Previous Page
  • 1
  • …
  • 19
  • 20
  • 21
  • 22
  • 23
  • …
  • 34
  • Next Page »

Copyright © 2026 · The Pedestal Group Theme on Genesis Framework · WordPress · Log in