It is vital to think of individuals when talking about your clients and not some big nebulous “client”.
A White Paper Does Not Make Me Beholden
I downloaded a white paper today at 2:30. Â at 3:01 I had a voice mail from the company “following up on my interest in their white paper”. Â Worse? Â At 3;45 I got another call from the same guy, same company. Â Now, it wouldn’t be so bad if this company wasn’t a technology company but they are. Â When I answered the phone as the company name didn’t come up on my caller ID, the sales guy – we’ll call him Mario – said he saw that I had downloaded a white paper and wanted to follow up. Â I informed him I had the document in my possession for one hour and hadn’t gotten a chance to open it yet. Â To his credit, he said his computer said it was last week but obviously it was wrong so at least he didn’t call me a liar, but […] Continue reading
The Word Process Needs More to Convey Your Message
Use pictures, call outs and names to explain and highlight your process. Just saying you have one isn’t enough anymore.
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