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The Pedestal Group

Putting our clients where they belong

A White Paper Does Not Make Me Beholden

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I downloaded a white paper today at 2:30.  at 3:01 I had a voice mail from the company “following up on my interest in their white paper”.  Worse?  At 3;45 I got another call from the same guy, same company.  Now, it wouldn’t be so bad if this company wasn’t a technology company but they are.  When I answered the phone as the company name didn’t come up on my caller ID, the sales guy – we’ll call him Mario – said he saw that I had downloaded a white paper and wanted to follow up.  I informed him I had the document in my possession for one hour and hadn’t gotten a chance to open it yet.  To his credit, he said his computer said it was last week but obviously it was wrong so at least he didn’t call me a liar, but […] Continue reading

Filed Under: Marketing, Sales Tagged With: follow up, Marketing, white papers

Our managing partner

Our Managing Partner, Kathy Breitenbucher, has been in business for almost 20 years. The lessons learned throughout her career have brought her to a place to offer businesses her expertise and understanding of how people get the job done. Read More…

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