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    • About Our Managing Partner
  • The View From Up There
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  • Contact Us

The Pedestal Group

Putting our clients where they belong

Follow up – Seriously

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I’m so amazed at how few people follow up after a networking event. Counting it up, I attended 23 networking events in May and June. In that time I received ONE email after the meeting. That isn’t before or after my notes – that’s period. I try very hard to send a note to every person I meet at a networking event. If nothing else, it gets my contact information into their Outlook. It also allows me to show I’m serious about connecting, share some additional information about me and my business, and address specific issues I wrote on the back of their business card. So here’s the thing – when I see people the second time, they generally remember me. Many, many people say “I got your email” or “thanks for your note” which means we don’t start from square one again. The other […] Continue reading

Filed Under: Networking Tagged With: follow up, manage your network, Networking

Send Materials With Notes Correctly

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Use your knowledge of connections to make them stronger.

Filed Under: Brand, Marketing Tagged With: follow up, Marketing, materials, Networking, notes

A White Paper Does Not Make Me Beholden

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I downloaded a white paper today at 2:30.  at 3:01 I had a voice mail from the company “following up on my interest in their white paper”.  Worse?  At 3;45 I got another call from the same guy, same company.  Now, it wouldn’t be so bad if this company wasn’t a technology company but they are.  When I answered the phone as the company name didn’t come up on my caller ID, the sales guy – we’ll call him Mario – said he saw that I had downloaded a white paper and wanted to follow up.  I informed him I had the document in my possession for one hour and hadn’t gotten a chance to open it yet.  To his credit, he said his computer said it was last week but obviously it was wrong so at least he didn’t call me a liar, but […] Continue reading

Filed Under: Marketing, Sales Tagged With: follow up, Marketing, white papers

Our managing partner

Our Managing Partner, Kathy Breitenbucher, has been in business for almost 20 years. The lessons learned throughout her career have brought her to a place to offer businesses her expertise and understanding of how people get the job done. Read More…

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