The first time I saw a marketing technique like the one used on me today, I was both disgusted and impressed. Â This afternoon in the mail I received a marketing piece with a post it attached saying some person thought I would be interested in the information and signed it with their initials. Â The first time this happened to me, I really worked at determining who the “J” was on the post it to make sure I didn’t blow off something that was important to someone I cared about. Â Unfortunately for the person who sent it, I checked with my “J” friends first rather than just calling them. Â So I was disgusted because it is a lie. If I call this person, they don’t know me and it was a ploy to get me to call. Â I’ve known some recruiters who do this in the form of leaving a voice mail “regarding a highly confidential matter” and then it is because they think you will know someone good for a position. Â It got the desired result, but now the rest of the call is to prove the recruiter isn’t a slime bucket.
But I was impressed Â because it was genius. Â If we had even the most tenuous relationship, when I called if the person could say we met somewhere or talked at some point and they truly thought I’d be interested, I’m hooked. Â To tell someone they made enough of an impression on you that you remembered them when something came up is a huge ego boost and would definitely get my attention.
So do this the way it was intended. Â Go to a networking event and meet people. Â Jot down on the back of their business card something they said or something they are interested in. Â When you follow up after the event, don’t just send a “great to have met you” email- instead, include in it something that is based on what they discussed; something they would truly be interested in. Â If you don’t have it electronically, send it hard copy. Â But be sure to put your name on it and have the note say something to reference your conversation so they have a context. Â At the end of the day your messages will get noticed and people will think of you as someone who really pays attention. Â Meanwhile, I’m not returning this call. Â But I’m still impressed.
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