Marketing and Sales are clearly different.  In marketing, you get your name out there, make prospects aware of you, and generate leads.  In sales, you close the deals.  But how can the two functions work more closely together? I love to build marketing messages based on sales objections.  You already know what issues people bring to the table and how to answer it, so do so before they even get there! Leading with those objection-answers gives you a chance to show you do understand your customers and why they should make the call.  These can be done as a series of emails, a series of blog posts, testimonials that give the reader insight into why the customer was skeptical and how you overcame it, or voice mails that are left for prospects.  Here’s an example of how to work this: I recently met with a […] Continue reading