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    • About Our Managing Partner
  • The View From Up There
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The Pedestal Group

Putting our clients where they belong

Where Marketing and Sales Meet

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Marketing and Sales are clearly different.  In marketing, you get your name out there, make prospects aware of you, and generate leads.  In sales, you close the deals.  But how can the two functions work more closely together? I love to build marketing messages based on sales objections.  You already know what issues people bring to the table and how to answer it, so do so before they even get there! Leading with those objection-answers gives you a chance to show you do understand your customers and why they should make the call.  These can be done as a series of emails, a series of blog posts, testimonials that give the reader insight into why the customer was skeptical and how you overcame it, or voice mails that are left for prospects.  Here’s an example of how to work this: I recently met with a […] Continue reading

Filed Under: Brand, Marketing, Sales Tagged With: Branding, Marketing, messages, Sales

Our managing partner

Our Managing Partner, Kathy Breitenbucher, has been in business for almost 20 years. The lessons learned throughout her career have brought her to a place to offer businesses her expertise and understanding of how people get the job done. Read More…

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