Marketing and Sales are clearly different. Â In marketing, you get your name out there, make prospects aware of you, and generate leads. Â In sales, you close the deals. Â But how can the two functions work more closely together? I love to build marketing messages based on sales objections. Â You already know what issues people bring to the table and how to answer it, so do so before they even get there! Leading with those objection-answers gives you a chance to show you do understand your customers and why they should make the call. Â These can be done as a series of emails, a series of blog posts, testimonials that give the reader insight into why the customer was skeptical and how you overcame it, or voice mails that are left for prospects. Â Here’s an example of how to work this: I recently met with a […] Continue reading