I went to get my oil changed this week at Sharon Automotive. While I was waiting, a sales person came into the shop. The owner was on the floor so I was the only one in the sales area and clearly sitting in the waiting area. He opened the door and stuck his head in which struck me as odd. He then asked me if I work there. I was sitting in the waiting area playing a game on my phone. If I worked there, I was a TERRIBLE employee. So I said no, but I was sure the owner would be right back. He then walked in. The owner came out and asked if he could help this person. So this is where it got awful. The sales guy didn’t give him name or company name. Asked immediately if the owner would consider another […] Continue reading
Where Is Your Focus During A Sale?
When I was in school I was a musician. Â I played A LOT and in many different types of groups. Â When I played, I was in the moment – playing what needed to be played and focused on what was going on around me – and I generally didn’t have time to stress over a missed note or something like that. Â And it was that focus on the moment that really made the difference. Â In music you aren’t worried about the “other team” or someone else “winning”. Â If just about everyone plays well, the piece will sound good. So when you are trying to make a sale, where is your focus? Â Is it on the moment and your customer, or are you thinking about your sales goals and quotas and what it means if you blow this sale like you did the one yesterday? Â Those […] Continue reading
Use Video With Reasons
Call me crazy, but I’m not a big fan of video. Don’t get me wrong – I watch my share of YouTube and send around ones that crack me up. Â But if I see a story headline that catches my eye or an article that looks interesting, I hate that I have to get to the site, wait until their video loads, watch some lame commercial and then watch as the crap I would normally skip goes by until they get to the part I wanted to know about. Â Makes me crazy! As with all marketing tools, PLEASE make sure there is a reason to use one vehicle vs. another. Â Microsoft’s website has multiple options for people who need help with various programs. They have everything from answers to specific questions all the way to and including detailed videos that walk you through every single […] Continue reading
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