This morning I read an article by Clate Mask about Hunting vs. Harvesting. In the article, Mask talks about businesses often going hunting for new business rather than harvesting what they have grown.  The idea is you choose what you want to grow, where you should grow it, and then you tend it until it bears fruit.  A long term strategy for sure but at some point it pays off more consistently than hunting.  That isn’t to say hunting isn’t a good idea as well, but you get the metaphor. When I began my business, I embraced this philosophy whole-heartedly.  I am not a good hunter.  I don’t like the uncertainty, the failure/misses, or the need to put myself out there like that.  Coincidentally, my clients aren’t either.  They don’t like the hunt.  So we build programs that are more about the harvest.  Being a […] Continue reading