Let’s just say you are hosting an event. You walk into the room and your speaker is already there as well as several attendees. If this is 30 minutes before your event, no problem. But what if it is FIVE minutes before your event? I bring this up because this has happened to me a number of times lately. Either I was the speaker or I was an attendee who got to spend a great deal of time with the speaker because the organizer didn’t show up early. For the one the organizer got there right before it started and the other he arrived on time but then had to get coffee, etc. so we didn’t start on time. So what did they communicate? In both cases someone sitting near me said, “I’ll have to remember this the next time I’m rushing to get here”. […] Continue reading
Where Marketing and Sales Meet
Marketing and Sales are clearly different. Â In marketing, you get your name out there, make prospects aware of you, and generate leads. Â In sales, you close the deals. Â But how can the two functions work more closely together? I love to build marketing messages based on sales objections. Â You already know what issues people bring to the table and how to answer it, so do so before they even get there! Leading with those objection-answers gives you a chance to show you do understand your customers and why they should make the call. Â These can be done as a series of emails, a series of blog posts, testimonials that give the reader insight into why the customer was skeptical and how you overcame it, or voice mails that are left for prospects. Â Here’s an example of how to work this: I recently met with a […] Continue reading
The Word Process Needs More to Convey Your Message
Use pictures, call outs and names to explain and highlight your process. Just saying you have one isn’t enough anymore.