In this series of posts, we are covering how I get started with a client. These questions help clients understand where they should target their marketing efforts. Our second variable to look at is whether your company has a strong company brand. Strong company brands are obviously a help in marketing efforts because your clients know who you are. We consider a strong company brand one that is prevalent and correct. For many clients, having a prevalent brand is vital. When you say the company you are calling from, a prevalent company brand means the customer already has a set of expectations and understanding of what you do. Typically a strong company brand is built through more traditional advertising as the message has to hit home often. We say “correct†because there are times when a brand message is out in the market place but […] Continue reading
Personal Branding Is All About YOU!
Recently, Small Business Trends did a survey of their readership asking what we think is important in personal branding. Many of the answers were things we have all heard but a few were worth calling out. Loaay Ahmed of Knight’s Capital suggested, “A brand vision is to know where you want to be. A brand mission is to know what needs to be done to get you there.†Do you know where you want to be? It is hard to develop a plan if you don’t know where you need to end up! Rob Ackerman said “Think of you and your image in the third person.†It is an interesting way to look at yourself and your marketing information. Who are you, really? Barkri of Clink and Inc. said, “It’s like going to the hardware store thinking that you want a drill, when in fact […] Continue reading
Do you have enough potato content?
Facinating story today on MSNBC about Pringles and the debate over whether they are potato chips or not. I hadn’t heard about this before and now I’m happy to know in England they now feel Pringles are potato chips. Really? Â I mean, I’ve always bought them in the chip isle, I serve them as a side dish with things, and dip them in chip dip. The article indicated “there is enough potato content to consider them chips”. Â How much is that, then? My whole perception of Pringles has now been changed and I have to do some research to see what it really means for our snack-buying. But I bring this up here because this is a brand I have known for as long as I can remember. I know what they are and what to do with a Pringle. What about your brand? Have […] Continue reading