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    • About Our Managing Partner
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The Pedestal Group

Putting our clients where they belong

Strong Company Brands

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In this series of posts, we are covering how I get started with a client. These questions help clients understand where they should target their marketing efforts. Our second variable to look at is whether your company has a strong company brand. Strong company brands are obviously a help in marketing efforts because your clients know who you are. We consider a strong company brand one that is prevalent and correct. For many clients, having a prevalent brand is vital. When you say the company you are calling from, a prevalent company brand means the customer already has a set of expectations and understanding of what you do. Typically a strong company brand is built through more traditional advertising as the message has to hit home often. We say “correct” because there are times when a brand message is out in the market place but […] Continue reading

Filed Under: Marketing Tagged With: Branding, company brand, Marketing, marketing plan

Our managing partner

Our Managing Partner, Kathy Breitenbucher, has been in business for almost 20 years. The lessons learned throughout her career have brought her to a place to offer businesses her expertise and understanding of how people get the job done. Read More…

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