Recently, Small Business Trends did a survey of their readership asking what we think is important in personal branding. Many of the answers were things we have all heard but a few were worth calling out.
Loaay Ahmed of Knight’s Capital suggested, “A brand vision is to know where you want to be. A brand mission is to know what needs to be done to get you there.†Do you know where you want to be? It is hard to develop a plan if you don’t know where you need to end up!
Rob Ackerman said “Think of you and your image in the third person.†It is an interesting way to look at yourself and your marketing information. Who are you, really?
Barkri of Clink and Inc. said, “It’s like going to the hardware store thinking that you want a drill, when in fact you actually just need a hole.†What is your GOAL rather than the methodology you want to use to get there?
At the end of the day, a personal brand must have goals, direction and careful review.
We will have more on personal branding in a series appearing on our blog over the next several weeks.
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