Recently, Small Business Trends did a survey of their readership asking what we think is important in personal branding. Many of the answers were things we have all heard but a few were worth calling out.
Loaay Ahmed of Knightâ€™s Capital suggested, â€œA brand vision is to know where you want to be. A brand mission is to know what needs to be done to get you there.â€ Do you know where you want to be? It is hard to develop a plan if you donâ€™t know where you need to end up!
Rob Ackerman said â€œThink of you and your image in the third person.â€ It is an interesting way to look at yourself and your marketing information. Who are you, really?
Barkri of Clink and Inc. said, â€œItâ€™s like going to the hardware store thinking that you want a drill, when in fact you actually just need a hole.â€ What is your GOAL rather than the methodology you want to use to get there?
At the end of the day, a personal brand must have goals, direction and careful review.
We will have more on personal branding in a series appearing on our blog over the next several weeks.