Google offers so many services it is hard to keep up with them all. One service is business listings which is used much like the yellow pages but on line. Not sure if this is relevant? Ask people you know how many use the actual yellow-pages vs. Google to find businesses anymore. Again, (there’s a theme this month) you need to own the information on the web about you. This is a simple way to make sure everything is correct. It also makes sure you are on the Google maps system correctly. That may seem like no big deal, but if your business was entered incorrectly, people don’t have a good idea of where you are. Also there have been some problems with the system lately and several business listings have been combined. Add and manage your business profile on Google at www.google.com/local/add. The Google […] Continue reading
Getting Something Out of Social Media
Ever watch someone work a room? They move from group to group, introducing people, setting up lunch dates, making people smile. When they leave the lights are just a little dimmer, aren’t they? Ever wanted to be that person? One of the most exciting things about Web 2.0 and social media is you can be that person on line with about two hours of effort. Social media is all about listening to people one-on-one. It is also about individuals, not companies. This is great news for small business owners who ARE the company. All this time you have tried to look bigger than you are, conveying messages of size without stretching the truth. Now, your on-line presence needs to be all about you—who you are, what you do and why you can help someone. THAT you can talk about! In social media, there are the […] Continue reading
Get Out There and Pipl Search!
Finding people’s contact information and information that makes a cold call warm is always time consuming and can be frustrating. But here’s a new tool I’ve just started using that I love—www.pipl.com . Run it on yourself—you will find all the places your information comes up on the web! I have been really impressed with this tool because it found references I haven’t found through any other searching method. I was able to locate an old colleague of mine who has eluded all my attempts to find her information in the past. We were both thrilled when PIPL worked. Not only do you find great information about your contact, you can also see if they post to blogs and if so where, which ones and what do they think, are they on LinkedIn, Facebook, Plaxo, etc. or are they on a group website that could […] Continue reading