Ever watch someone work a room? They move from group to group, introducing people, setting up lunch dates, making people smile. When they leave the lights are just a little dimmer, aren’t they? Ever wanted to be that person? One of the most exciting things about Web 2.0 and social media is you can be that person on line with about two hours of effort. Social media is all about listening to people one-on-one. It is also about individuals, not companies. This is great news for small business owners who ARE the company. All this time you have tried to look bigger than you are, conveying messages of size without stretching the truth. Now, your on-line presence needs to be all about you—who you are, what you do and why you can help someone. THAT you can talk about! In social media, there are the […] Continue reading
Get Out There and Pipl Search!
Finding people’s contact information and information that makes a cold call warm is always time consuming and can be frustrating. But here’s a new tool I’ve just started using that I love—www.pipl.com . Run it on yourself—you will find all the places your information comes up on the web! I have been really impressed with this tool because it found references I haven’t found through any other searching method. I was able to locate an old colleague of mine who has eluded all my attempts to find her information in the past. We were both thrilled when PIPL worked. Not only do you find great information about your contact, you can also see if they post to blogs and if so where, which ones and what do they think, are they on LinkedIn, Facebook, Plaxo, etc. or are they on a group website that could […] Continue reading
Free Website Content
How do you get good content to send to clients that gets your name in front of them, represents you well, without investing hours and hours researching, writing and editing articles? At the risk of getting on my soapbox, it is ILLEGAL to use someone else’s article, even if you put their name on it, without their permission. Period. End of discussion. But, there are sites that list free content for you to use! Using these sites allows you to find articles that appeal to your audience and then with the proper citation, send them out or post to your website! Why do these people do it? For a variety of reasons. E-Heatharticles recommends authors post their content for promotional purposes. If you are an aspiring author or want to be an expert in your field, what better way than to show where you have […] Continue reading