Ever watch someone work a room? They move from group to group, introducing people, setting up lunch dates, making people smile. When they leave the lights are just a little dimmer, aren’t they? Ever wanted to be that person? One of the most exciting things about Web 2.0 and social media is you can be that person on line with about two hours of effort. Social media is all about listening to people one-on-one. It is also about individuals, not companies. This is great news for small business owners who ARE the company. All this time you have tried to look bigger than you are, conveying messages of size without stretching the truth. Now, your on-line presence needs to be all about you—who you are, what you do and why you can help someone. THAT you can talk about! In social media, there are the […] Continue reading
Paying attention to candidates….
Candidates are so important – check out my article on Fordyce today discussing ways you too can capitalize on this market! http://www.fordyceletter.com/2009/04/14/while-you-are-at-it-focus-on-your-candidates/
Answers to the Unemployment Numbers
Everyone is hearing all the scary unemployment numbers; unemployment is at 8.1%, representing millions of people all taxing the unemployment system of every state. But what does that really mean to your clients? Even today, the college-educated population unemployment rate is 4.1%. That number represents 1,850,000 individuals with bachelor’s degrees or higher that are unemployed. Over 43 MILLION people with a bachelors degree are still employed! And guess who your client wants! Now let’s dig deeper into the number of degreed people. By region, according to the US Census bureau, 27.5% of the United States population has a four year degree or higher. Some areas of the country have easier to find degreed individuals for instance, in the Northeast, the percentage is 31.5% while in the South it is 25.4%. Want to go even deeper? In 2007, the percentage of people with a bachelor’s degree by […] Continue reading