• Home
    ▼
    • About Our Managing Partner
  • The View From Up There
  • Working with TPG
  • Newsletters
  • Contact Us
  • Home
    • About Our Managing Partner
  • The View From Up There
  • Working with TPG
  • Newsletters
  • Contact Us

The Pedestal Group

Putting our clients where they belong

No Sub-Folders? What next?

Leave a Comment

David Johnson at BNet wrote today about his use of “metadata” and Windows Vista search to find his documents. They are all stored in ONE folder. I knew this was coming but I didn’t realize it was already here. And I’m just not ready to do it.

In the past, computer users were taught to file things in folders and sub-folders to keep everything organized, much like you would in a file cabinet. Organizational specialists told you to file things based on your first reaction to where it should go so you could easily find them again. Many people embrace this organizational structure but just as many file everything on their desktop (scary – I know).

Several years ago I implemented a content management system that used metadata to store and retrieve records. We struggled for a long time as to what would be assigned to each record until the vendor asked the magic question – what is the minimum information you would accept to find a document? Suddenly we had a context. If someone came to the counter and wanted a document, what was the bare minimum information they had to have to get what they wanted. Example – they couldn’t ask for “some student who was female and graduated in 1992” (this was a student records program on a campus) but they could ask for “Kathy Breitenbucher, graduated in 1992”. If the peson requesting had the student’s social security number that was enough, etc. And so began my discussions of metadata.

Shortly thereafter operating systems started talking about metadata. The idea is you create a document and then assign the metadata to it. Then, when you need the file, you just run a search and there’s your document. We’re all used to searching the Internet for stuff so what’s the difference? Well for me, it is changing everything about the way I work. I considered using the “find file” feature a failing of my organizational structure. I mean, if I put it somewhere, I should know where, right? So now I’m suppose to do away with all of that and always search. Hard to get used too.

I know David is right and this is the smart way to manage data. It is more efficient, leaves less room for error or misfiling and in the long run should save time. But giving up my folders? I’m just not there yet.

Filed Under: Brand, Candidates, Customer Service, Employment Branding, Interviews, Marketing, Online, References, Sales, State of the Market Tagged With: BNet, David Johnson, metadata, subfolders

Being passionate about what you do (and hash browns)

Leave a Comment

My brother-in-law wanted to go to the Waffle House. I’ve never been to a Waffle House so I didn’t know what to expect (but my hopes weren’t high). We thoroughly enjoyed the meal and the company and my brother-in-law told the chef who stopped by he needed to open a location in Seattle. This led to a conversation about how someone opens a Waffle House. You pay the money and for that the Waffle House parent company pays for the land, builds the building and sets you up to be a Waffle House. One of the requirements is the owner must work in an existing location for two years before he or she can buy the franchise. This employee of the franchise went on to explain why the two year requirement was so important, told stories about the founder of the company stopping in and cooking when the place is busy and they have monthly visits from corporate.

Now, I don’t believe the Waffle House is known as a great place to work or recommended for their recruiting practices. But based on a random comment, this man went into a whole discussion because he felt so strongly about the company.

My hunch is your company doesn’t have to overcome the mis-perceptions that the Waffle House fights. So if some random stranger said, “you should open a location in X” or “you should work with company ABC” would you have stories to share, reasons the person is right and really convey your passion for what you do or would you talk about how the economy has been tough, bury your stories because “they aren’t interesting enough” and not celebrate your company? Which should you be doing?

(NOTE: If you are ever in Medina OH, hit the Waffle House. The hash browns are incredible!)

Filed Under: Marketing Tagged With: Marketing, passion, Waffle House

Under the Heading, Less is More…

Leave a Comment

I love Chris Brogan He’s interesting to read, has great ideas when it comes to social media and other marketing things, and he often makes me think. Yesterday, he posted as a title “I deleted my facebook fan page” and then the post said “because it’s not about me.” That’s it. Now, he’s an established blogger who has a HUGE following so at some level he can get away with it, but still. That blog post generated a large amount of discussion and the comments were both positive and negative. From a blogging perspective, it was an interesting strategy. (Today he explained his thought process – that was fun too.)

But from a marketing strategy, it was just genius. So now, he had 98 people who publicly posted comments on that blog. How many of them discussed their responses with someone else? How many people do you need talking about you on a particular day to generate more business? So I started thinking. What kind of question could you pose that would generate that kind of discussion? If you emailed one simple question to your prospective clients and asked them to respond, what could you pose that would generate discussion? And then, when you had the feedback, you would have another reason to contact them to share what everyone thought.

What can you ask where less is more?

Filed Under: Marketing Tagged With: Marketing, short questions

  • « Previous Page
  • 1
  • …
  • 28
  • 29
  • 30
  • 31
  • 32
  • …
  • 34
  • Next Page »

Copyright © 2026 · The Pedestal Group Theme on Genesis Framework · WordPress · Log in